The emergence of robo-advisors (such as Betterment, Wealthfront, and Schwab Intelligent Portfolios) democratized institutional quantitative rebalancing for retail investors. Rather than paying a traditional human wealth manager 1.00% to 1.50% AUM, automated algorithms construct globally diversified Modern Portfolio Theory (MPT) portfolios for a fraction of the cost.
However, critics argue that purchasing three low-cost Vanguard index funds (VTI, VXUS, BND) on a zero-commission self-directed brokerage (like Fidelity or Vanguard) costs under 0.04% in fees, making the robo-advisor's 0.25% advisory levy a compounding drag over decades.